Jun 17, 2025 | Michael Murtagh

Building a Business Use Case

Building a clear business case for ESG investment, particularly in reporting software, can feel like a leap of faith. Unlike more tangible operational / financial management tools, the return on investment in ESG systems isn’t always immediately obvious - especially when the benefits span compliance, reputation, and long-term resilience.

This uncertainty is compounded by the industry's ongoing struggle with sustainability-vs-profitability.

In this scenario, we explore why investing in ESG reporting software is not just a nice-to-have-but a strategic move that directly supports commercial outcomes.

Executive Summary

This part of the business case outlines the challenges currently faced by the business, the proposed solution and associated value it will bring. You can this template to build your own business case.

Company Name is at a critical growth stage, with an annual turnover of £/€/$______ and a rapidly expanding project pipeline across public and private sectors. We currently submit approximately __ tenders per year, which are resource-intensive and critical to business development. Recently, we have experienced lost opportunities-not due to price or capability-but due to insufficient ESG (Environmental, Social, and Governance) reporting and quality responses in tenders.

Our current ESG processes are manual, fragmented, and reactive. They are not scalable and have been flagged during recent audits as a risk to maintaining our ISO9001 and ISO14001 certifications. As ESG increasingly influences procurement decisions, we must take proactive steps to strengthen and streamline our ESG performance and reporting.

We propose the implementation of an ESG reporting software solution that will centralise, standardise, and automate our ESG data collection and analysis. This investment will directly contribute to increasing our tender success rate, reducing consultant spend, enhancing compliance, and improving our reputation with clients, regulators, and the wider community.

Business Need & Problem Statement

Use this section to highlight current pain points and areas for business improvement.

  • Tender Performance and Win Rate
    ESG responses are increasingly weighted in tenders. We have lost bids due to weak ESG submissions despite competitive pricing and technical merit.
  • Manual, Inefficient Processes
    Our ESG reporting is currently handled via Excel and a few basic apps. This process is labour-intensive, prone to error, and lacks real-time visibility.
  • Audit Findings and Certification Risk
    Our outdated processes were cited during a recent audit as jeopardising our ISO9001 and ISO14001 certifications.
  • Lack of In-house Expertise
    We are heavily reliant on external ESG consultants. This model is expensive, inefficient, and limits our ability to react quickly and consistently across projects.
  • Reputational Disadvantage
    Competitors are leveraging ESG performance in their marketing and social media, promoting transparency and innovation that we cannot currently match.
  • Reactive ESG Management
    We operate based on historical, best-guess data. This prevents proactive decision-making, innovation, or resource optimisation.

Proposed Solution

Clearly outline the capabilities and capacity of your proposed solution – align features to current bottlenecks and business goals.

Implement ESG reporting software capable of tracking and analysing over 250+ ESG metrics across all projects and operations. Key features and benefits include:

  • Centralised and standardised, real-time data capture from site teams and subcontractors
  • Automated reporting aligned with industry frameworks and tender requirements
  • Benchmarking tools to compare project and company-wide performance
  • Live dashboards for energy use, waste, emissions, and social value tracking
  • Time savings for management and bid teams
  • Enhanced data quality to support ISO compliance and reduce audit risk
  • Marketing-ready outputs to highlight ESG achievements on our website and social media

Strategic Benefits

This section demonstrates the commercial and strategic benefits of the proposed solutions and should align with the strategic objectives of the organisation.

Area

Benefit

Tender Win Rate

Better quality ESG responses improve scores and increase win likelihood

Cost Efficiency

Reduced need for ESG consultants; streamlined tender preparation

Compliance

Improved audit trail and standards alignment for ISO certifications

Brand & Reputation

Showcasing ESG leadership enhances client trust and social license

Operational Insight

Real-time performance monitoring enables cost-saving decisions

Scalability

A system built to support future growth and geographic expansion

Cost Estimate and ROI

You should outline tangible returns in this section. Decision makers will want to see what the return on investment looks like based – you can use this value calculator to see how much time and money an investment is likely to bring.

Cost Savings: Actionable insights: Up to XX cost savings across, waste / energy / water use.

Contract Risk Avoidance: ESG contract risk mitigated: XX% reduction in payment retention.

Consultant Cost Reduction: Up to XX% reduction in ESG consultant fees (current annual spend estimate: £XXk)

Time Savings: Estimated XXX staff days/year (~£XXXk value)

Tender Conversion Rate Improvement: Improving win rate by even 1 or 2 projects/year could yield £Xm in additional revenue

Certification Retention: Avoiding non-compliance costs and potential loss of major contract eligibility

Staff retention: Avoiding hiring costs with increased staff engagement and more meaningful job tasks

Software costs: £XX

Estimated ROI: XXX%

Risks and Mitigations

Outline known risks and concerns and steps that will be taken to mitigate them. This can drive confidence and alleviate concern regarding the delivery of a proposed solution.

Risk

Mitigation Strategy

Resistance to change

Training and phased rollout to ensure team buy-in

Initial data integration effort

Vendor-led onboarding and support to ease implementation burden

Ongoing software cost

Offset by tangible savings in time, consulting, and win rates

Next Steps

Programme what has to happen next and who needs to be involved – make sure to bring the team along the journey with you.

  1. Board approval for procurement
  2. Implementation (Q3 2025)
  3. Full rollout across business by Q1 2026

Recommendation

Provide your final recommendation.

We recommend that INSERT YOUR COMPANY NAME HERE proceed with the procurement and implementation of ESG reporting software as a strategic investment. It will improve business performance, secure our certifications, enhance our reputation, and position us competitively in an increasingly ESG-focused construction market.

Download our Template

We've created a handy template that you can download and use to create your own business use case. Click here to download yours.

Take Action

If you would like to put some real figures to this to see what your company could gain by adopting a platform like SustainIQ, please get in touch for a workshop or demonstration online.


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